THIS isn’t about the photo of coke and pepsi rotating and exchanging liquids. it’s about news outlets - big or small, mainstream or alternative.
Think outlet A vs outlet B. Just like coke and pepsi, newsrooms fight for brand loyalty - “trust us, not them” while the core content often comes from the same sources press statements, press confferences, wire services, official briefings, pooled footage and yes ... social media posts.
Readers believe they’re comparing perspectives by reading multiple portals. In reality, headlines are tweaked, angles are reframed, and adjectives are swapped.
Media houses appear to compete, but they chase the same trending topics and follow the same news cycle. no one really breaks away. they pour into each other.
Like mass-produced soda, news is produced fast, optimised for clicks, designed to be consumed quickly and forgotten just as fast.
If you’re only flipping the bottle and changing the label, you’re not doing journalism. you’re doing distribution.
Most mainstream news today is coke-and-pepsi journalism with different mastheads, same narratives, same sources.
Real disruption doesn’t come from a new logo. it comes from new data, new methods, new questions, and original fieldwork.
That’s why #datajournalism, #osint, and #sentimentanalysis matter. Tthey change the liquid not the bottle.
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